Lead Generation Engine
High-throughput pipeline pulling firmographic, hiring and intent signals from Apollo + Clay, scoring them, and pushing ranked accounts into a real-time outbound queue.
Year
2024
Category
Lead Generation
Index
03 / 27
42k
leads/d
94%
match
1.8k
queue
— Process
How it
came together.
This project was an opportunity to push both creative and technical boundaries. Working closely with stakeholders, I helped shape the vision, architect the solution, and ship a product that landed.
The process involved deep research, iterative design, and rigorous development cycles. Every decision was made with the end user in mind — ensuring the final product wasn't only visually sharp but functional and accessible at the seams.
Outcomes included stronger user engagement, streamlined workflows, and a design system that continues to scale with the product's growth.